User blog comment:Plexioth- xD/Monster Hunter 3 Ultimate/@comment-180.246.181.203-20120607025136/@comment-187979-20120607180720

Fire Emblem was definitely a surprised. Nintendo keeps pissing and moaning that it doesn't sell over here.

And that wasn't a "new game" announcement. Reggie thought it was in the press kit and offhandedly made a comment about it, but it wasn't in there until a later date, so Nintendo had to do damage control and formally announce it.