User blog comment:Plexioth- xD/Monster Hunter 3 Ultimate/@comment-112.208.181.109-20130216032103/@comment-5946566-20130216144957

@DemonKlyd Here in Spain I noticed that the eShop updates at 3 pm more or less (I never cheked the exact hour but it's around 3 pm). So yeah, we can say that it updates at that time every Thursday in Europe.