User blog comment:Mckrongs/Monster Hunter 4 for the Nintendo 3DS/@comment-4562948-20131009205541/@comment-2014385-20131012032908

@THE AWC, yeah, SO unimportant even the Pokemon Director is attending the event. Salón del Manga is a HUGE event, think of European E3.

Plus most of the info on the event is in spanish, on many websites. But more than a conference it seems it'll be some sort of Demo, the japanese version tough. Same happened with Tower of Pandora, they gave a Japanese demo and a month lather it was announced for release.