User blog comment:Plexioth- xD/Monster Hunter 3 Ultimate/@comment-138.86.163.163-20120321194529/@comment-76.69.1.35-20120323015133

BellGoRiing brings up a very good point. Nintendo might be spending on advertising. Nintendo also has an odd habit of announcing things late or only advertising them at the last minute: notice how suddenly Nintendo's ramped up the advertising for Kid Icarus Uprising, and this may be the largest scale they've ever approached advertising on... But that's just a possibility.