User blog comment:Lord Loss/Monster Hunter Portable 3rd on the PS3/@comment-81.206.38.200-20110815101716/@comment-1758220-20110815183342

MHFU was localized as an effort to spread the word of Monster Hunter in the West. Thanks to Capcom giving it zero advertising or marketing, it failed utterly. Capcom is blaming this lack of publicity on the gaming interests of westerners, when of course it was their own fault, not ours, that nobody ever heard about it.

Similarly, Tri was given at least some marketing, but the TV spots told viewers zero information about the game, and so it didn't sell nearly as well as it would have if it had just advertised it better. They don't seem to understand what a difference it makes.